We have been brainwashed to buy things we seldom need. But we think we” might”. So we buy them, “Just in case”. Thus becoming a marketing product.
I am not a growth hacker or a marketing guru. But I don’t need to be one to tell you this. We are a constant product of the marketing around you.
It is everything that surrounds us. Humans are creating more and more things. But the constant production of new and better things starts is difficult for us to keep track of them all. Are the new things always better than the old? Is innovation necessity or a marking trick?
Yes, there is black and white, indeed.
The Key Point
The topic goes beyond everything healthy, it is absolutely endless. For a little simplification I am going to use only products here as an example. There are uncountable good and bad products out here online and offline. But where is the one we need? Is it on the first page in Google or that is just in somebody else’s responsibility?
While we believe to hold the final choice as a customer, walking in the supermarket we are wrong.
- You have already chosen which supermarket to visit.
- If you are looking to buy chicken breasts, you can buy only from those presented to you. Carefully selected brands of products by Walmart(for example).
If you start to eat healthy you will discover that people, who does are not waiting to be marketed and sold by a promotion. They go out and pay even more for exactly the product they need. But still we choose from a very specific spectrum of displayed products. Which are carefully marketed, merchandised and finally sold. Thus buying products & services we don’t need.
How is That Possible?
Even the best product need the best marketing, otherwise, you are not going to buy it. There is just too much noise. Why is that twisted, shouldn’t it be the other way around it? It is tricky to believe, but yes indeed a “bad” product has and it can be sold out faster than a “good” product. Does it have a good or bad marketing? Everybody has tried McDonald’s burger because it is well marketed. But it is not any better than my grandmother’s chicken sandwich. But you don’t how my grandmother’s chicken sandwich taste, because she does not have any marketing.
For centuries as the big cities were emerging people had to bring goods from local villages. And where I have been born, in Bulgaria, people still do. All sort of goods, which are natural. After a while by manufacturing, we got into production and consumption of the same goods. But fabricated.
It is the access that catches our eyeballs to purchase. And a lot of these better goods are still a hand away from us. But they lack awareness. We haven’t heard about them. Here it is why we can share our experience and pass them on. It is possible to create a network to spread the products that match our expectations.
And There is Clickbait
Clickbait has a bad rep. But it works. It makes us see things we “might be looking for”, although the last time we did click on an appealing title we lost our time reading post we don’t.
But it also might be exactly “the one” thing we hope to find.
The problem of mass production and free goods and low-quality products is that we don’t need them. Yet rarely, we do buy them occasionally. Because they are still around, accessible. Which is the ultimate marketing strategy? To handle the right things to the right people at the right time and place.